Boutique Tips to Increase Holiday Sales




1. Be confident in your pricing and values

Don’t be afraid to price your merchandise properly. Be very aware of how you present your prices to your customer. Be confident and sure so that they don’t second guess spending what you are asking for. Don’t ever apologize because the price is too high, remember just because they are not a customer right now doesn’t mean they won’t be a future customer so don’t count them out just yet. If you are offering them value for the price, they will be back.
2. Don’t judge.

This is one of the most important steps, as I stated in the last step you can never count people out. If you learned nothing from the movie “Pretty Woman” you should have learned that you don’t know what people came to spend so be nice to everyone. After all your job is to SELL and that should be to everyone no matter how they look.
3. Speak up.

Pleeeeeeease if you don’t do anything else, SPEAK when someone walks through the door of your boutique. You owe that to them for at least taking a moment of their time to walk through your doors. This should be the number one requirement for everyone on your staff. I can’t tell you how many times I have walked out of a store that I wanted to buy something but because the staff could walk past me and stand next to me and didn’t feel I was worthy of a simple hello, I didn’t feel they were worthy of me spending my hard earned money to keep them in business.  A pleasant hello sets the tone for your customers shopping experience.

4. Think outside the box.

Get creative this season, you should be experimenting with new ideas while people are out and about in the spending money mood. Experiment by collaborating with local designers, have fashion shows, contests and trunk shows in your store. A great giveaway is an awesome way to get your current list in your store and collect email addresses for walk through traffic to get them back into your store. See if your vendors would like to help sponsor and offer an item for the giveaway.


Implement these tips and you should see a boost in your sales and in the impression your customer has and maintains about your lovely boutique.




So Fresh & So Clean -DIY Smell Good Shoes


Hello Shoe Divas, I can’t believe how the time has flown by this year.  It’s about to be October in literally one week…OMG! October means Fall is in full effect meaning it’s time for Fall boots.  I looooove me some fall boots, I’m sure all of us shoe addicts just love the switch up of adding these cuties back into our wardrobes.   With Fall booties comes the unavoidable problem of stinky feet.  You can’t help your toes being cooped up all day but you can use a few style hacks to make these cutie booties smell like an Autumn breeze.




Spring 2016 Must Have Colors Hottest Colors of the Spring

spring 16 colors



Every season we look forward to Pantone letting us know the hottest colors for the season. Well we have it the must have colors for spring 2016:


Shades of yellow: Buttercup and Soft Banana

buttercup yellow 2 buttercup yellow buttercup yellow 3


Shades of blue: Serenity Blue

serenity blue serenity blue 2 serenity blue 3

Snorkel Blue

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Shade of pink: Rose Quartz

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Shades of monochrome: Black and white

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Celebrity Moms we Love !

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Mother’s Day is right around the corner! We just can’t get enough of celebrities and their kids. Here are some celebrity mothers who we love to see with their children:



Beyonce’ and Blue Ivy

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Ciara and Future Zahir

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ciara 2



Tia and Cree

106727, BEVERLY HILLS, CALIFORNIA - Sunday October 13, 2013. Tia Mowry and her son Cree, dressed in a Superman costume visit Mr. Bones Pumpkin Patch in Beverly Hills. Photograph: © Anthony Monterotti, **FEE MUST BE AGREED PRIOR TO USAGE** **E-TABLET/IPAD & MOBILE PHONE APP PUBLISHING REQUIRES ADDITIONAL FEES** LOS ANGELES OFFICE: +1 310 822 0419 LONDON OFFICE: +44 20 8090 4079

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Lala and Kiyan

lala 1

NEW YORK, NY FEBRUARY 08 Lala Anthony , Carmelo Anthony and son Kiyan film "LaLa's Full Court Life" Team Jordan Shoot - Kiyan Episodic at Tribeca Skyline Studios, Wednesday February 08, 2012 in New York City (Photo by Brad Barket/Getty Images for VH1)



Jill Scott and Jett

Photograph of Jill Scott and son Jett

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Michelle Obama, Sasha, and Malia

Michelle Obama at her home in Hyde Park. Her children are Malia, 6, right, and Sasha,3. Chicago. August 21 ,2004. Photo by Zbigniew Bzdak ..OUTSIDE TRIBUNE CO.- NO MAGS, NO SALES, NO INTERNET, NO TV.. 00232057A Wom Obama

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Gifts Galore! Top Heather Hightower picks for Mother's Day!

top mothers day shoe blog

top mothers day shoe blog

Mother’s day is right around the corner! It’s time to show your mother how much you really appreciate her. What better way to show gratitude than a pair of shoes. Here are Heather Hightower’s top shoe picks for the perfect mother’s day gift:


Candy Croc Pump Black

Classic meets chic! The candy croc black pump is a HH staple shoe. This shoe will make any mom’s day more special.


Glam Sugar

Put a little glam in her life! This Glam Sugar heel is perfect for those mothers with a little extra to her personality. This is a shoe that she won’t be able to resist.



The single sole heel! This “Keys” heel is the way to your mother’s heart. Every woman needs the perfect pair of black sandal heels.

RiRi- Dark Floral

Dark floral “Ri Ri” single sole heel will give you chills. This spring with a twist shoe will make any mother jump for joy.




Pencil Me In *Bonus Tips * Business Trips and the Come Back



Well hello there loves, it’s been a minute…whew! This past month I think I only spent about 9 days actually at home.  The rest of my time I was on the road traveling to trade shows and seeing vendors.  This moment here should be commemorated as I finally have a moment to sip a cup of green tea and get this blogpost out to the world…lol.  I’ve often found when I leave town and come back from business trips or even on vacation it is extremely hard to get back into the swing of things.  The time change has not helped the situation AT ALL.  I’ve now had to jump back into the routine of mom and business woman and I didn’t get a day in between to gather my thoughts. (blah..blah…  I’m sure this has happened to a few of you so I wanted to give you my tips on diving in head first back to the realities of home life.

Tip #1

Plan Ahead: Before my trips I think about what I want to think about on my trip…sounds strange right.  Well a little, lol, but I like to have my head in order there is a lot of idle time while traveling and it’s the perfect time to get your thoughts together about what moves you want to make next.

Tip #2 

Post Trip Brain Dump: So after my trip is over I like to come home and either sit in my office or I go down to my local Starbucks with one of my many whimsical notebooks and I dump everything out of my brain that I’ve been thinking about over the trip.  This allows me to get it all out of my head onto paper so I can see my tasks at hand.

Tip #3

Clear Your Mind: After my brain dump I make a strategic plan looking at everything I wrote down and prioritizing in order.  Some things will need to be done ASAP like follow up from the trip and other things will need to be scheduled out.  Then from here I begin to plan my week ahead off of these goals and my previous business goals and I sprinkle them in with my normal routine of school, kids and work.  Now I’m ready for the world!


Outfit Details: Duster: | Sheer Top: Georgiau (Old)| Nude Pencil Skirt: Designed and hand made by Carmen at | Accessories: Belt and Necklace H &M | Mamacita Heels designed by me Heather Hightower


Spring 2016 Hottest Shoe Trends The ultimate shoe trend guide!

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                                                             Photo Credit:

Spring is finally here! Warm weather, short shorts, and open toed shoes; I’m excited just talking about it! Everything that we love about the spring season has gotten even better with the season’s hottest shoe trends straight off the runway. This spring we will see people rocking mules to block heels to even the traditional gladiator sandals and even sneakers for those cute but laid back days. Lets get into the round up of spring’ 16 shoe trends:





Block Heel

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Anthony Vaccarello ’16                                             Alexander McQueen ’16

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Versace Spring ’16                                                  Christopher Kane ’16




Gladiator Sandals

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        Rebecca Minkoff Spring ’16                              Alberta Ferretti Spring ’16

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Giambattista Valli ’16                                                    Brother Vellies Spring ’16




Pointed toe

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Erdem Armani Spring ’16                                       Giles Spring ’16

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Givenchy Spring ’16                                                  Lanvin ’16





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Yohji Yamamoto ’16                                          Acne Spring ’16

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MSGM ’16                                        Alexander Wang Spring ’16





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Gucci Spring ’16                                                     Gucci Spring ’16

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Jeremy Scott Spring ’16                           Alexander Wang Spring ’16

Chunky Platform Sandals

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Chanel Spring ’16                                       Burberry Spring ’16

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Alexander Wang Spring ’16                              Victoria Beckham ’16




Rainbow Hues

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Dolce & Gabbana Spring ’16                             Tommy  Hilfiger ’16

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Jeremy Scott Spring ’16                                          Missoni ’16




Lace up

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Isabel Marant ’16                                              Marissa Webb Spring ’16

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Isabel Marant ’16                                   Salvatore Ferragamo ’16





Mixing Brands

pink set

pink set

Mixing brands is a thing that everybody does. Mixing high end pieces with lower end pieces will make your entire outfit look like you paid a lot when you didn’t.  In this outfit there are brands from, Givenchy, YSL, Moschino, to Topshop, River Island, to Forever 21. HH white Candy Croc pumps look good with all brands from low end to high end.

pink set

Girrrlll so save some coins by mixing lower end brands in your wardrobe!



Indie Brands with HH shoes

ilyanajoi necklace feature indie designer 2

ilyanajoi necklace feature indie designer 2

Heather Hightower is all about supporting independent designers.This Ilyana Joi necklace is the perfect statement piece for any spring and summer look. This statement necklace with the HH black candy croc pump is the perfect combination for a spring outfit.

ilyanajoi necklace feature indie designer 2