1. Be confident in your pricing and values
Don’t be afraid to price your merchandise properly. Be very aware of how you present your prices to your customer. Be confident and sure so that they don’t second guess spending what you are asking for. Don’t ever apologize because the price is too high, remember just because they are not a customer right now doesn’t mean they won’t be a future customer so don’t count them out just yet. If you are offering them value for the price, they will be back.
2. Don’t judge.
This is one of the most important steps, as I stated in the last step you can never count people out. If you learned nothing from the movie “Pretty Woman” you should have learned that you don’t know what people came to spend so be nice to everyone. After all your job is to SELL and that should be to everyone no matter how they look.
3. Speak up.
Pleeeeeeease if you don’t do anything else, SPEAK when someone walks through the door of your boutique. You owe that to them for at least taking a moment of their time to walk through your doors. This should be the number one requirement for everyone on your staff. I can’t tell you how many times I have walked out of a store that I wanted to buy something but because the staff could walk past me and stand next to me and didn’t feel I was worthy of a simple hello, I didn’t feel they were worthy of me spending my hard earned money to keep them in business. A pleasant hello sets the tone for your customers shopping experience.
4. Think outside the box.
Get creative this season, you should be experimenting with new ideas while people are out and about in the spending money mood. Experiment by collaborating with local designers, have fashion shows, contests and trunk shows in your store. A great giveaway is an awesome way to get your current list in your store and collect email addresses for walk through traffic to get them back into your store. See if your vendors would like to help sponsor and offer an item for the giveaway.
Implement these tips and you should see a boost in your sales and in the impression your customer has and maintains about your lovely boutique.